At Philip Morris International we are experiencing a profound transformation, which concerns our mission and identity. Our mission is to build a smoke-free future: a future in which all adult smokers who do not quit switch to new smoke-free products and abandon cigarettes. This is an ambitious goal, which requires a profound transformation and new skills in every area of the business.
Quitting smoking or never starting remain the best choices ever, but for those who do not quit our mission is to replace cigarettes with smoke-free alternatives.
To achieve this goal as quickly as possible, the company's activities have been profoundly innovated: for example, in 2022, 99% of investments in Research & Development and 74% of commercial investments were dedicated to smoke-free products. Over 1,460 scientists, engineers and technicians in our Research & Development department are dedicated to the study and development of these products.
About us
Our presence in Italy
Philip Morris in Italy is present with two affiliates in Rome and Bologna which work together toward a single goal: to create a smoke-free world.
Philip Morris Manufacturing & Technology Bologna
Philip Morris Manufacturing & Technology is the first plant of its kind dedicated to the production of smoke-free products.
The scientific approach of Philip Morris
We are investing in science and innovation to develop valid alternatives for adult smokers who don't quit.