An aerosol is a suspension of fine solid particles and/or liquid droplets in a gas (usually air).
Cigarettes generate a smoke aerosol that is the result of the combustion (burning) of tobacco, and contains carbon-based solid particles.
While smoke is an aerosol, an aerosol that is not generated by burning, and therefore does not contain solid particles, is not smoke.
Our heated tobacco and e-vapor products do not produce smoke because they do not burn tobacco. Instead, they generate a nicotine-containing aerosol, either by heating tobacco or through other technologies that do not involve combustion.
Consumers typically use the term vapor to refer to the aerosol generated from heated tobacco products or other nicotine-containing products.
Learn more
The difference between cigarette smoke and our heated tobacco aerosol?
A cigarette burns tobacco, our heated tobacco product heats it. This fundamental difference results in significantly reduced levels of harmful and potentially harmful constituents found in the aerosol it produces.
The problem with burning tobacco
3 min readWhat makes burning tobacco so harmful and how can this harm be reduced with smoke-free alternatives.
What’s the difference between heated tobacco products and e-cigarettes?
2 min readHeated tobacco products and e-cigarettes (vapes) both deliver nicotine without burning tobacco.