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Choice is important
Whether you’re voting in an election, wanting to move house, or looking for a new challenge in your career, you can only change to something better if you have a choice.
Similarly, adult smokers looking for better alternatives to cigarettes have a variety of options to help them transition away from smoking.
Scientifically substantiated smoke-free products—from heated tobacco and vapes to nicotine pouches and snus—expose users to significantly lower levels of harmful chemicals compared to cigarettes. They are not risk-free and provide nicotine, which is addictive, but they are a much better choice for those adults who would otherwise continue to smoke.
However, there remains a lot of misinformation and confusion about the differences between these products. In this series of Q&As, we delve into the science behind each category, how they work, and address common questions to help you understand the distinctions and make informed choices.
All about: Heated tobacco products
Heated tobacco products (also known as heat-not-burn products) have helped millions of adults around the world abandon cigarettes for good.
But, how do they compare to cigarettes? Do they produce smoke? And why are they a better choice than cigarettes?
All about: Vaping
Vapes are handheld battery-powered devices that heat an e-liquid to produce an aerosol, commonly referred to as vapor—hence the term “vaping.”
But, what are they? Are they safe? What do they contain? And how do they compare to cigarettes?
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All about: Snus, snuff, and nicotine pouches
Nicotine pouches, snus, chewing tobacco, chew bags, tobacco bits, and moist snuff are nicotine-containing products that are consumed orally.
But, what are they? How do you use them? And how do they compare to continued smoking?
Learn more about why having better choices compared to cigarettes is important
Providing a diversity of choice for adult smokers can unlock the door to a smoke-free future
Our progressPMI's vision of a world without cigarettes will only become a reality if we deliver a range of smoke-free products that meet the needs of every adult smoker.
5 min readFind out more
PMI launches a more affordable heated tobacco product, broadening access to better alternatives to cigarettes
Our latest innovation can accelerate our delivery of a smoke-free future by beginning to offer adult smokers in low- and middle-income markets a better alternative to continued smoking.
What is PMI doing to help adult smokers in low- and middle-income countries?
4 min readWe will only achieve a smoke-free future if every adult who would otherwise continue to smoke can access a broad range of better alternative products that meet their taste, usage, technology, and price preferences.
- Our Science
Assessing tobacco harm reduction
5 min readPMI rigorously assesses its smoke-free products to evaluate their harm-reduction potential compared with continued cigarette smoking.
- Our Science
The problem with burning tobacco
3 min readWhat makes burning tobacco so harmful and how can this harm be reduced with smoke-free alternatives.
- Our Science
What’s the difference between heated tobacco products and e-cigarettes?
2 min readHeated tobacco products and e-cigarettes (vapes) both deliver nicotine without burning tobacco.
- Our Science
The difference between cigarette smoke and smoke-free product vapor
2 min readCigarette smoke and smoke-free vapor are two very different types of aerosol. Discover the differences between them.
Tobacco harm reduction | Frequently asked questions
Find out more about PMI's approach to tobacco harm reduction.
- Our Science
Study shows e-cigarettes’ disease risk-reduction potential
4 min readE-cigarettes, both with and without nicotine, were found to have significantly lower biological responses associated with heart and lung diseases compared to cigarette smoke, a new PMI study finds.
- Our Science
A commonsense approach for public health
2 min readShouldn’t adult smokers who don’t quit be able to choose less harmful alternatives to cigarettes? Reduced-risk products have the potential to present less risk to smokers who switch than continuing smoking.
10 facts about the FDA’s modified risk tobacco product authorization of IQOS
5 min readInformation about the U.S. Food and Drug Administration’s (FDA’s) assessment of PMI's extensive scientific evidence package, and its July 7, 2020, decision to authorize IQOS as a modified risk tobacco product with reduced exposure information.
