HEETS, also known as HeatSticks in some markets, are specially designed heated tobacco units intended for exclusive use with IQOS ORIGINALS blade heated tobacco device (IQOS ORIGINALS 1, IQOS 2.4, IQOS 2.4+, IQOS 3, IQOS 3 Duo, and IQOS 3 Multi).
HEETS are made up of elements that include a tobacco plug, hollow acetate tube, polymer-film filter, cellulose-acetate mouthpiece filter, and outer and mouth-end papers.
The consumer inserts a HEETS into the IQOS holder, where it is heated without combustion. The consumer can then draw on it to enjoy the taste of heated tobacco. HEETS contain nicotine which is addictive and not risk-free.
HEETS cannot be used with the IQOS ILUMA, BONDS by IQOS, lil SOLID Ez and lil HYBRID range of heated tobacco products.
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All about: Heated tobacco products
5 min readAlso known as heat-not-burn products, these alternatives to smoking heat tobacco below the level of burning to release nicotine and flavors.
Managing waste from our smoke-free consumables
5 min readAs we grow our smoke-free business, we are working to minimize the environmental impact of our products—and to help adult consumers dispose of their waste responsibly.
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PMI's heated tobacco products | Smoke-free products
Heated tobacco products heat real tobacco instead of burning it. This is an important difference between these products and cigarettes.