Our scientific assessment program is a comprehensive set of studies to determine the risk profile a product presents in comparison to cigarette smoking.
In order to demonstrate that switching fully to our smoke-free products results in a significant reduction in the risk of disease compared to continued cigarette smoking, we follow a rigorous assessment program.
In five steps, our risk assessment approach covers the full range of activities from initial product development to the monitoring of these products once they are on the market.
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What is tobacco harm reduction?
7 min readThe best choice for any smoker is to quit nicotine and tobacco altogether. But better alternatives exist for adult smokers who would otherwise continue smoking cigarettes. This is tobacco harm reduction.
PMI’s findings on smoke-free products
3 min readStudies have shown PMI's Tobacco Heating System reduces average levels of harmful and potentially harmful constituents compared to cigarette smoke.
Assessing the health impacts of our products
3 min readThe team led by PMI's Chief Medical Officer assesses the harm reduction potential of our better alternatives to smoking in controlled clinical studies and in the real world.