Our message to regulators

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If we don’t understand, really, what the concerns are

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how can we address them?

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How are we expected to address them?

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We have today a moral obligation to provide smokers

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around the world with an alternative.

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If there are products that have the potential to reduce the risk of disease

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they should be considered in the context of cigarettes

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and as a replacement for cigarettes.

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We are exploring new territories,

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we have created new products,

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we have built a huge amount of scientific data.

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So, we need to speak about the data,

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look at the data in a very objective manner.

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Forget preconceptions or prejudgment on the science that we have formed

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and have a conversation.

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We can live in a paradigm and say, you know, the public doesn’t trust the industry,

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the scientific community doesn’t trust the industry,

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the regulator doesn’t trust the industry,

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but that doesn’t help anyone.

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We need to exchange scientific data

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and have a conversation that is about the science,

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not the fact that we’re the tobacco industry

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and people have some natural skepticism about us, due to our past.

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Trust is built through getting to know each other

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which means you have to have a dialogue.

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The best thing we can do for our population

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is to get rid of cigarettes altogether

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and we know that tobacco control,

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although successful, will take decades and decades.

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So, let’s consider other alternatives

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that can help us minimize the number of smokers in every population.