The firm stance we take on underage tobacco and nicotine use, and our commitment to responsible marketing practices.
Our commonsense approach to regulation, which should continue to dissuade people from starting to smoke and encourage cessation, whilst recognizing the importance and differentiation of smoke-free products for those adults who would otherwise continue smoking.
Regulation
We believe that innovation in products and in policies can help address the needs of consumers.
2 minRead More
Health effects of smoking
Health effects of smoking explained. Learn why smoking is harmful and addictive.
Underage tobacco and nicotine use
We are committed to doing our part in preventing underage use of nicotine and tobacco products.
Marketing standards
2 min readLearn more about the standards we follow to market our products responsibly.
Scientific research
2 min readWe apply rigorous standards to our scientific research and invite independent verification.
Transparency
5 min readWe are committed to sharing our views, inviting dialogue, and acting with integrity.
