At Philip Morris International, we are focused on our mission to one day stop selling cigarettes. The best choice for any adult smoker is to quit nicotine altogether. However, for those adult smokers who do not quit, they deserve better alternatives.
Going smoke-free is a very personal experience. There's no one way that works for everyone.
Step into a smoke-free life
Japan—becoming a smoke-free country
Since the introduction of heated tobacco products in Japan, cigarette sales have declined around five times faster than in preceding years.
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Multiple studies suggest youth initiation of heated tobacco products is low
3 min readIndependent research from Japan, Switzerland, and Germany, provides insight on youth uptake of these products.
Nicotine and youth
5 min readA new conversation on nicotine is needed more than ever – a conversation that must be paired with meaningful action by society. Find out more about our CEO's stance on nicotine in his op-ed.
What’s the difference between heated tobacco products and e-cigarettes?
2 min readHeated tobacco products and e-cigarettes (vapes) both deliver nicotine without burning tobacco.
All about: Vapes and vaping
5 min readAlso known as e-cigarettes and e-vapor products, vapes heat a liquid to produce an aerosol that is then inhaled. Find out more about them here.
Study shows e-cigarettes’ disease risk-reduction potential
4 min readE-cigarettes, both with and without nicotine, were found to have significantly lower biological responses associated with heart and lung diseases compared to cigarette smoke, a new PMI study finds.
Making the change
Whether you quit completely – which is always the best choice – or switch to an alternative to cigarettes, we want to inspire you to embrace the smoke-free culture and start a new chapter in your life now.
